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The Olive Lady
Aro Digital
Client:
The Olive Lady is a New Zealand brand specializing in authentic Greek olives and antipasto products. Founded by Mary, who grew up near Mt. Olympus in Greece, the brand brings Mediterranean flavors to Kiwi homes. Mary's journey to New Zealand was inspired by her aunt, who settled in Wellington after World War II. In 1996, Mary and her husband began importing quality Greek food products. She became known locally as 'The Olive Lady,' a nickname that eventually became the brand's name. For this campaign, we focused on the nostalgia and story of the company.
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